In addition to highway construction requiring large and medium-horsepower crawler bulldozers, high-grade highway construction, county and township highway network construction, water conservancy projects, and environmental protection projects are bound to create a large number of individual constructors. In this way, the demand for small crawler bulldozers (below 100 horsepower) will inevitably increase. At the same time, my country's built expressways and high-grade highways have gradually entered the maintenance period. With the economic development of the eastern coastal areas and the improvement of people's living standards, small crawler bulldozers will gradually become a tool for people to replace manual labor. This is where the market for small crawler bulldozers lies.
Compared with the markets of North America, Western Europe and Japan, there is a considerable gap in the sales volume of China's small crawler bulldozers and the proportion of small crawler bulldozers to the total sales of heavy crawler bulldozers. The crawler bulldozer industry must take this opportunity to meet the needs of this new market. According to relevant magazines, the minicomputer market has entered a growth period, entering the late growth period and the early mature period around 2008-2012, and entering the mature period around 2020.
Therefore, relevant companies in the crawler bulldozer industry should focus on a strategic perspective and must not ignore the future market for small products. However, to develop small construction machinery products in a developing country like China, its positioning must be accurate. Different technologies should be used to solve the problem of accurate positioning for different user groups. We should first develop low-end products that satisfy the vast rural market in developed areas. High-end products should consider the needs of future users.
